I have known of the brand for a few years now and Tuesday afternoon I went to their launch event to finally see it and meeting the faces behind the glasses.
What makes this brand special is that all that is within the store has been made in Denmark, the fixtures, even down to the furniture.
Thirty percent of there frames are their core classics and the over seventy percent are limited edition frames which means every visit will always be different to the last.
There was a heart and electric symbol on the lenses that I was curious about. Catching up with the founder
Søren Møller, he explained that it meant 'life blood' which is the direct translation of the Danish word 'Hjerteblod'
Be sure to check them out. Spring/Summer is eagerly approaching, London is getting lighter and brighter for sure. If you're anything like me you purchase frames anytime of the year and wear them whether the sun is high or the clouds are low.
Hope you guys enjoyed thanks for viewing.